The Early Leaning Centre is a British retail store chain, with shops spread across the world.
Born as a Swindon mail order venture back in the 1970’s, the shops are a haven for kid’s toys – all of you must remember games with wood railway tracks in the stores when we were young.
The timeline of the firm includes a number of owners, at the moment the shop network makes up a section of Mothercare. Since the acquisition of the Early Learning Centre brand in late ‘07, Mothercare have included the ELC name into their Mothercare shops – you may find the ELC brand next to Mothercare toys.
Historically known for their wood toys, in recent times the Early Learning Centre store has expanded into other variations, likely both to increase the range of toys on sale, but also to stay well priced and maintain margins.
Reputation is of course important to any company selling to the newborn and toddler market – and this powerful brand recognition is a massive part of the power of the ELC. Few mums and dads would be able to avoid the range, as it is a very popular choice for presents to babies, first birthday presents and other occasions. The safety of the ranges sold by Early Learning Centre are not only a given but imperative for relatives sending presents.
The Early Learning Centre chain seems remarkably immune to the decline some popular stores have endured with the ecommerce shoppers explosion and more currently the recession – maybe the requirement to pick up and examine toys for children provides much more protection.
On occasion, it is possible to get discounts on purchases from the ELC, via voucher voucher sites like these discount codes so that you can benefit from cheap shipping, or perhaps a reduction to give 10% discount.
If you are struggling for ideas, why not have a browse around the ELC website and enter our competition to win £100 in Early Learning Centre vouchers?
