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Toys and the ELC
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Paula

The Early Leaning Centre is a British retail store chain, with shops spread across the world.

Born as a Swindon mail order venture back in the 1970’s, the shops are a haven for kid’s toys – all of you must remember games with wood railway tracks in the stores when we were young.

The timeline of the firm includes a number of owners, at the moment the shop network makes up a section of Mothercare. Since the acquisition of the Early Learning Centre brand in late ‘07, Mothercare have included the ELC name into their Mothercare shops – you may find the ELC brand next to Mothercare toys.

Historically known for their wood toys, in recent times the Early Learning Centre store has expanded into other variations, likely both to increase the range of toys on sale, but also to stay well priced and maintain margins.

Reputation is of course important to any company selling to the newborn and toddler market – and this powerful brand recognition is a massive part of the power of the ELC. Few mums and dads would be able to avoid the range, as it is a very popular choice for presents to babies, first birthday presents and other occasions. The safety of the ranges sold by Early Learning Centre are not only a given but imperative for relatives sending presents.

The Early Learning Centre chain seems remarkably immune to the decline some popular stores have endured with the ecommerce shoppers explosion and more currently the recession – maybe the requirement to pick up and examine toys for children provides much more protection.

On occasion, it is possible to get discounts on purchases from the ELC, via voucher voucher sites like these discount codes so that you can benefit from cheap shipping, or perhaps a reduction to give 10% discount.

If you are struggling for ideas, why not have a browse around the ELC website and enter our competition to win £100 in Early Learning Centre vouchers?

Enter the competition

Category: General Parenting  Tags: , , , ,  Leave a Comment
Toys For Kids Can Be Recalled
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Paula

When you shop for toys for kids, it is important to make sure that you know which toys are safe to purchase and which ones are dangerous. Many toys in stores have been recalled but the stores would not quit selling them them. If you are not up to date with the toy recall list, then you might purchase some good looking toys that your children will love to play with but they may have some toxic, harmful materials. You need to be careful when buying toddlers toys or any toys for babies especially because even a tiny amount of dangerous material in toys can be very harmful to them.

It is disturbing that toxic toys continue to be sold in stores all across the nation, despite lots of laws that aim to protect kids from toxic toys. Toy safety is a big problem that parents cannot ignore. While most toys on store shelves are considered safe, there continues to be quite a few toys that pose a range of safety hazards to small children. Therefore, parents and child care providers need to exercise care in order to prevent toy-related deaths and injuries. With more knowledge, the scope of unsafe toys has been widened to include toys that were considered to be safe such as those labeled as phthalate-free. Bear in mind that even some products labeled phthalate-free may contain the dangerous chemical.

Although manufacturers of toys should act fast to recall products that are unsafe and also give parents all the information they need so that they will be able to buy toys that are safe for their kids, some of them care more about their profits. You will no doubt have heard of many toy recalls in the news but there are a lot more toy recalls that are not published. As a result, parents may not be aware that they are unsafe to use or buy. The Consumer Product Safety Commission, the agency whose goal is to keep toys and other products safe, have released alerts and information on toy safety but there are still tons of manufacturers that are ignoring Congress and still sell toys laden with toxic substances. The Consumer Product Safety Commission cannot do much about existing toys that are already out on the shelves.

If you think you have a toxic, toxic and dangerous toy or any unsafe product, you need report the incident to the CPSC by calling a toll-free Consumer Hotline at 800-638-2772 (TTY 800-638-8270).

Category: General Parenting  Tags: , , , , , , ,  Leave a Comment